Head, Person, Face, Photography, Adult, Male, Man, Beard, Portrait, People

Digital Optimisation & Personalisation Specialist

  • 508069
  • Sydney (Eora Nation), NSW, Australia
  • Marketing & Communications
  • Product Management & Development
  • Full Time - Fixed Term
  • Full Time - Permanent

Parental leave cover - (Fixed term contract)

Ready to take customer engagement to the next level? We’re looking for a Digital Optimisation & Personalisation Specialist to craft seamless, data-driven experiences across Tabcorp’s web and app platforms. If you thrive on personalisation, content optimisation, and digital publishing, this is your chance to make an impact.

Now is the time to join Tabcorp! The start of a new, exciting chapter in our long history. We have a dynamic, new CEO in Gillon McLachlan and we’re building a winning culture by bringing our office-based teams together onsite every day. We value flexibility - like adjusting start or finish times or working remotely when required – however we believe being together is key to our success.

We’re here to create excitement everywhere – through our incredible people, unrivalled experiences and strong relationships. We’re bringing industry-leading products and services to our customers and breaking into new frontiers.

Join us to shape next-level digital experiences at Tabcorp!

What You’ll Do

  • Own the end-to-end digital content lifecycle—from strategy to execution.
  • Personalise user experiences by leveraging data insights and experimentation.
  • Build and manage targeted experiences in Adobe Target to drive engagement.
  • Use analytics to track performance and continuously optimise content.
  • Work cross-functionally with marketing, trading, and product teams to align digital strategies.
  • Ensure a consistent, high-quality digital presence across all platforms.
  • Stay ahead of industry trends to keep our personalisation game strong.

What You’ll Bring

  • Proven experience in digital optimisation, content management, and personalisation.
  • Strong Adobe stack knowledge (Target, Analytics, AEM)—preferred but not essential.
  • Expertise in conversion optimisation and web analytics (Adobe Analytics, Google Analytics).
  • Hands-on skills in UX/UI, website testing, and roadmap building for digital experiences.
  • Familiarity with Adobe Photoshop and other graphic-editing tools.
  • Solid understanding of XHTML, CSS, JavaScript, JS libraries, AJAX, JSON, and REST APIs.
  • Ability to manipulate site code for enhanced journey content and functionality.

What you’ll get

  • Diverse leave options: bonus leave of 5 days annually, cultural, volunteer, and 18-weeks parental leave.
  • Access to corporate discounts and our leading health and wellbeing app.
  • Monthly employee social activities, competitions, awards and free tickets to events.

About Us

Tabcorp is Australia’s leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we’re proud to shape our industry for the better.

Apply Now

Now is the time to join Tabcorp! The start of a new, exciting chapter in our long history. We have a dynamic, new CEO in Gillon McLachlan and we’re building a winning culture by bringing our office-based teams together onsite every day. We value flexibility - like adjusting start or finish times or working remotely when required – however we believe being together is key to our success.

We’re committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging and is treated with respect. As a Tabcorp employee, you will:

  • foster a respectful and inclusive working environment within your team;
  • support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment and other inappropriate behaviour in our workplaces.  

We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via careers@tabcorp.com.au should you require any accommodations or adjustments to ensure your full participation in our recruitment process.

Tabcorp is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant.

 

Sign up for Job Alerts

For more information on how we handle your personal information, please see our Collection Statement.

Not You?

Thank you for your interest in joining our Tabcorp team. Let’s keep in touch, head over to LinkedIn and follow our Tabcorp page now.