We’re on a journey to put customers at the heart of everything we do. For our Marketing, Digital, Brand and PR Teams, that means changing as our customers’ needs do.

We work on future-focused nation-wide campaigns. Our people are talented, passionate and thrive in dynamic environments. We’re not just looking for experts, we’re looking for boundary pushers, problem solvers and innovators who want to lead the market and make dreams come true for everyday Australians. Game to join us?

What you’ll do 

As a key member of our Marketing team, you’ll bring our iconic brands to life and deliver unforgettable customer experiences. This is your opportunity to align creative performance with commercial impact—driving data-led decisions, campaign excellence, and strategic execution across design and digital marketing.

You’ll also play a pivotal role as a local leader in the Sydney office for the marketing team, helping to shape a vibrant, connected culture and fostering strong team engagement on the ground.

With close to 4000+ venue partners and millions of customers across Australia, we’re investing in big ideas, bold campaigns, and brilliant teams. If you’re passionate about performance, pace and making a mark – we’ll back you all the way. Game to join us?

• Lead the strategic planning, performance optimisation, and operational execution of design and digital marketing across Wagering.
• Define and implement KPIs and OKRs to measure campaign effectiveness, creative impact and customer engagement.
• Deliver and execute a data-informed digital marketing strategy and roadmap that enhances brand visibility and performance.
• Lead regular performance reviews and creative retrospectives to embed a culture of continuous improvement.
• Establishing operating rhythms that align cross-functional teams and drive campaign delivery excellence.
• Championing collaboration across marketing, product, and technology teams to ensure seamless execution across all channels.

Fostering a strong, inclusive team culture in our Sydney office—bringing people together, building connections, and leading with purpose.

What you’ll bring

• A passion for creating outstanding customer experiences and lifting creative performance.
• A track record of driving commercial results through digital and data-led marketing strategies.
• Strong understanding of digital marketing platforms, CRM, analytics and tracking tools (e.g. Salesforce, Google Analytics, Telium, DoubleClick).
• Advanced ability to define and deliver on KPIs and OKRs.
• Exceptional organisational, collaboration and communication skills.
• Experience working in Agile environments with the ability to lead teams through complexity and change.
• Tertiary qualifications in digital technologies, commerce, marketing, or a related discipline.
• 10+ years of senior leadership in digital marketing or new media, with experience across domestic and/or international markets.

What you’ll get

• Diverse leave options: bonus leave of 5 days annually, cultural, volunteer, and 18-weeks parental leave.
• Access to corporate discounts and our leading health and wellbeing app.
• Monthly employee social activities, competitions, awards and free tickets to events.

About Us

Tabcorp is Australia’s leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we’re proud to shape our industry for the better.

Apply Now

Now is the time to join Tabcorp! The start of a new, exciting chapter in our long history. We have a dynamic, new CEO in Gillon McLachlan and we’re building a winning culture by bringing our office-based teams together onsite every day. We value flexibility - like adjusting start or finish times or working remotely when required – however we believe being together is key to our success.

We’re committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging and is treated with respect. As a Tabcorp employee, you will:

• foster a respectful and inclusive working environment within your team;
• support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment and other inappropriate behaviour in our workplaces.  

We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via careers@tabcorp.com.au should you require any accommodations or adjustments to ensure your full participation in our recruitment process.

Tabcorp is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant.