What you’ll do

As our Senior Digital Marketing Automation Specialist you will be using your expertise in Adobe Experience Cloud products, to drive our Martech innovation, process improvements, and capability enhancements.

You will become a key player in our award-winning Digital Marketing team, leveraging Adobe digital marketing technology to drive innovative campaigns and experiences.

Your role will be to collaborate with Customer Squads and key stakeholders to optimise customer journey flows and develop solutions for seamless experiences.

What you’ll bring

• Expert knowledge of Adobe Campaign Classic, Adobe Journey Optimizer (AJO), and Adobe Experience Platform (AEP), coupled with a deep understanding of business and marketing
• Strong experience creating automated journeys and campaigns using Adobe tools
• Proven ability to align briefs, deadlines, and quality
• Deep analysis skills across emails and content (e.g., AB Testing, Dynamic content, Journey splits) to enhance communication effectiveness and Return on Marketing Investment (ROMI)
• Hands on ability to develop, adjust, and refine campaigns, aiming to enhance ROI, response rates, reputation scores, and contact deliverability through post-campaign analysis.
• Experience in evaluating CRM campaign effectiveness for key stakeholders to drive continuous improvement and optimization of campaigns.

What you’ll get

• The flexibility of hybrid working with team anchor days.
• Diverse leave options: cultural, volunteer, flexi, and 18-weeks parental leave.
• Access to our health and wellbeing app and Employee Assistance Program.
• Monthly employee social activities, competitions, awards and free tickets to events.
• Access to digital learning modules for continuous upskilling.
• Ongoing commitment to D&I through leading policies & initiatives.

About Us

Tabcorp is Australia’s leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we’re proud to shape our industry for the better. To find out more about us and what we offer, visit our website.

We’re committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging and is treated with respect. As a Tabcorp employee, you will:

• foster a respectful and inclusive working environment within your team;
• support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment and other inappropriate behaviour in our workplaces.  

We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via careers@tabcorp.com.au should you require any accommodations or adjustments to ensure your full participation in our recruitment process.

Tabcorp is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant.

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