We’re on a journey to put customers at the heart of everything we do. For our Marketing, Digital, Brand and PR Teams, that means changing as our customers’ needs do.

We work on future-focused nation-wide campaigns. Our people are talented, passionate and thrive in dynamic environments. We’re not just looking for experts, we’re looking for boundary pushers, problem solvers and innovators who want to lead the market and make dreams come true for everyday Australians. Game to join us?

As our Social Media Manager, you will craft and execute dynamic content strategies, harnessing the unique strengths of each platform to elevate brand visibility and connection.

What you’ll do 

• Develop a comprehensive social media strategy aligned with organizational goals, determining platforms, content themes, posting frequency, and engagement tactics.
• Execute strategies to achieve business objectives like brand awareness, lead generation, and customer engagement.
• Create engaging content for various platforms, including text, images, videos, and interactive elements.
• Manage social media channels, scheduling posts and monitoring interactions promptly.
• Stay updated on industry trends and best practices, integrating them into strategies.
• Collaborate with cross-functional teams to ensure social media efforts align with business goals.
• Use analytics tools to track performance metrics and optimize future campaigns.
• Monitor competitor activity for differentiation and improvement opportunities.
• Stay informed about platform updates and adapt strategies accordingly.
• Attend events, capturing content to engage our fan base.
• Collaborate across the business to achieve social media strategy and business objectives.
• This position requires availability for work on public holidays and weekends.

What you’ll bring

• 5+ years' experience in branding, digital, and social media.
• A passion for racing and sport. Wagering knowledge desired.
• Profound social media knowledge, including troubleshooting.
• Ability to manage multiple stakeholders effectively.
• Exceptional attention to detail and communication skills for streamlined project execution.
• Proficiency in design for problem-solving and idea communication.
• Self-motivation, creativity, and hard work ethic.
• Proficiency in social media management tools like Meta, Sprinklr, or Sprout Social.
• Excellent written and verbal communication skills for tailored, engaging content.
• Strong analytical skills and familiarity with social media analytics tools.
• Creative flair and visual aesthetics expertise for captivating content.
• Flexibility to adapt to changing strategies, priorities, and platform algorithms.

What you’ll get

• The flexibility of hybrid working with team anchor days.
• Diverse leave options: cultural, volunteer, flexi, and 18-weeks parental leave.
• Access to our health and wellbeing app and Employee Assistance Program.
• Monthly employee social activities, competitions, awards and free tickets to events.
• Access to digital learning modules for continuous upskilling.
• Ongoing commitment to D&I through leading policies & initiatives.

About Us

Tabcorp is Australia’s leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we’re proud to shape our industry for the better. To find out more about us and what we offer, visit our website.

We’re committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging and is treated with respect. As a Tabcorp employee, you will:

• foster a respectful and inclusive working environment within your team;
• support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment and other inappropriate behaviour in our workplaces.  

We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via careers@tabcorp.com.au should you require any accommodations or adjustments to ensure your full participation in our recruitment process.

Tabcorp is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant.