Head, Person, Face, Happy, Photography, Portrait, Laughing

Senior Digital Data Analyst

  • 508523
  • Sydney (Eora Nation), NSW, Australia
  • Brisbane (Turrbal Country), QLD, Australia
  • Melbourne (Kulin Nation), VIC, Australia
  • Product Management & Development
  • Casual
View favourites
Tabcorp is seeking a Senior Digital Data Analyst to join its CX Analytics team on a 6 month daily rate contract, bringing strong digital analytics expertise and a passion for improving customer experience.
 
Working within a multi‑disciplinary team, the role plays a key part in delivering Tabcorp’s digital and retail initiatives across web and app platforms, with responsibility for analysing customer behaviour, generating actionable insights, and collaborating with cross‑functional teams to drive meaningful enhancements across digital channels.

Your role, your impact

  • Use digital analytics tools (Adobe Real-Time CDP/Edge, Adobe CJA, Adobe Analytics, GA4, ContentSquare) to analyse customer behaviour and uncover trends, insights, and optimisation opportunities.
  • Build and maintain dashboards and reports to track key customer experience and performance KPIs.
  • Partner with Marketing, Product, and UX/UI teams to identify and prioritise customer experience improvements using data-driven insights.
  • Design and analyse A/B and multivariate tests to optimise digital experiences and improve conversion rates.
  • Segment customers using demographic, behavioural, and psychographic data, and develop customer personas to support targeted marketing and CX strategies.
  • Integrate data from multiple sources to create a holistic view of the end-to-end customer journey and identify optimisation opportunities.
 

What you'll need to succeed

 
  • 5+ years’ experience in digital analytics, with a strong focus on customer experience.
  • Hands-on expertise with digital analytics platforms such as Adobe Analytics, CJA, Adobe Edge, and Google Analytics (GA4).
  • Strong analytical capability, with the ability to translate complex data into clear, actionable insights.
  • Experience using data visualisation tools such as Looker Studio, Adobe Workspace, Tableau, or Power BI.
  • Excellent communication and stakeholder management skills, with experience presenting insights and recommendations at all levels.
  • Proven ability to deliver measurable improvements in customer experience through data-driven initiatives.

Who we are

TAB is part of Tabcorp, Australia’s leading gambling entertainment company. We’re an iconic brand trusted by millions, creating excitement across 4,400 venues nationwide as well as through our digital, phone and on track channels. With over 1.1 billion bets taken each year, TAB is where Australians come for unforgettable moments - and where you can belong where the action is.

Join the action

Ready to make TAB your home ground? Join a team that thrives on collaboration, inclusion, respect, and face to face connection. We welcome and support people of all abilities - if you need adjustments during the process, email careers@tabcorp.com.au.

Apply Now

Back to job listing

Recommended Jobs

Cyber Governance Manager

Sydney (Eora Nation), NSW, Australia. Brisbane (Turrbal Country), QLD, Australia. Melbourne (Kulin Nation), VIC, Australia Risk
Set the direction for policies, standards and security frameworks that shape how our people work every day

Cyber & Digital Risk Manager

Sydney (Eora Nation), NSW, Australia. Brisbane (Turrbal Country), QLD, Australia. Melbourne (Kulin Nation), VIC, Australia Risk
If you love autonomy, impact, and the thrill of solving real problems, this is your moment.

Director (Casual)

Frenchs Forest (Garigal Country), NSW, Australia, 2075 Commercial & Media
Looking for flexibility and fast‑paced action? Step into casual work that keeps you connected to the excitement, around the clock.

Payroll Compliance Officer

Melbourne (Kulin Nation), VIC, Australia People & Culture
Ensure accurate payroll and compliance while fostering trust and fairness.

Regulatory Affairs Manager

Sydney (Eora Nation), NSW, Australia. Melbourne (Kulin Nation), VIC, Australia Risk
Acting as the primary connection between our business and regulators, you’ll guide projects through regulatory processes, build trusted external relationships, and help position Tabcorp for sustainable commercial success across multiple jurisdicti...

Legal Counsel – Corporate, Commercial & Disputes

Sydney (Eora Nation), NSW, Australia. Melbourne (Kulin Nation), VIC, Australia Legal
A great opportunity for a commercially minded lawyer to work across our wagering operations, media and broadcasting arm